I solve problems; code and AI are just the tools
For 14 years I've taken ideas to the internet, designing solutions, building products, and shipping them. And I also use AI every day.

Services
Tailored digital solutions to bring ideas to life and strengthen your online presence.
Custom Web Development
From-scratch applications and sites—optimized, scalable, and architected for your business goals.
SaaS Development
Robust, secure platforms built to scale with authentication, payments, and modern dashboards.
Online Stores
WooCommerce or Shopify setups with seamless checkout, payment integrations, and inventory control.
Landing Pages
Conversion-focused pages for products, events, waitlists, and marketing campaigns.
Web Consulting
Validate ideas, assess technical and financial feasibility, and receive realistic budgeting guidance.
Personalized Programming Classes
Hands-on mentorship tailored to your level, using real projects and modern tools.
About Me
I'm Luis Rodríguez, known as Lucho Web. I've been a web developer for 14 years, helping companies and entrepreneurs bring ideas to life online.
I began as a PHP developer, then shifted toward the Frontend world. After 9+ years working with WordPress, I built a strong full-stack profile.
In the last 5 years, I've worked with modern stacks like React, Node, and Vue, following agile methodologies, using Git version control, and embracing clean scalable code practices.
And these last two years have been the best. I have incorporated AI into my daily routine and have managed to improve my code, but also my development, deployment, and delivery times. AI has boosted my performance threefold.
A few milestones along the way
Over a decade of full-stack development and complex custom builds.
Experience with React, Node, Vue, PHP, and the WordPress ecosystem.
Skilled in agile workflows and professional version control with Git.
Witnessed the web's evolution—from table layouts to Flex and Grid, from jQuery's rise to the reign of modern frameworks.
Contact
Have an idea or a technical challenge? Let's talk and define a clear path forward.
Direct call
Let's speak now and review your case.
Send a quick message to schedule a call.
Share your project context to get a concise proposal.
Same business-day reply.
Focused discovery call to understand your goal.
Transparent scope, timelines, and costs.
Clicking a button will open your default app (phone, WhatsApp, or email).